ertrand Jayr likes to make objects speak. Steeped in Conceptual Art, it is often the intention that dictates its approach. Sensitive to his artistic approach and seduced by the quality of its plastic and semantic work, Lyon Beton begins, to open its production to more purpose and meaning, by doing a collaboration with the artist. Thus, bringing poetry, humor and uniqueness to objects that are, in most cases, are devoid of it. But its experience, Lyon Beton offers the designer the opportunity to make his creations exist in ensuring proper development without betraying the point.